Social media advertising

Connect with osteopaths where they engage daily

Advertising on Osteopathy Australia’s social channels offers a targeted way to reach osteopaths and the broader community nationwide. We offer a range of paid advertising and sponsored post opportunities across our social media platforms, available to members and non‑members alike, with preferential rates for members. Whether you’re promoting education, events, products, services or professional opportunities, our social channels provide a trusted, high‑visibility space to share your message with a highly engaged audience.

Linkedin

Our Linkedin audience includes clinical directors, practice owner, healthcare professionals and corporate partners. 

How it works

You need to provide the following information five business days prior to distribution:

• The optimal length for a sponsored post is generally 1,300 - 2.000 characters - approx. 200 - 400 words.
• Image size: 1200 x 630 px, aspect ratio, 1:91:1 (landscape).
• Image file format: JPG, PNG.
• Website link. This is where you would like to send the audience for further information.

How much does it cost?

Members 

• $150

Non-members 

• $300

Optional Linkedin boost from $250.

Before booking, please check availability by calling 02 9410 0099 or email: [email protected]

Instagram sponsored grid post

A visual, fast growing platform connecting you with early career osteopaths, students, practice owners and members of the public. 

How it works

You need to provide the following information five business days prior to distribution:

• One permanent grid post.
• Image or carousel (up to five images - JPG or PNG).
• High performing posts often use short, engaging captions - optimal length is 2,200 characters. 
• The See More rule: only the first 125 characters are visible before the see more option appears. 
• Create content in 4:5 (1080 x 1350 px) or 3:4 for maximum screen real estate and engagement. 
• There are no hyper links in the grid, but 1 link in bio for 48 hours.

How much does it cost?

Members

• $250

Non-members 

• $550

Bundle grid and stories are available.

Before booking, please check availability by calling 02 9410 0099 or email: [email protected]

Instagram sponsored stories

A visual, fast growing platform connecting you to early career osteopaths, students, practice owners and the public.

How it works

You need to provide the following information five business days prior to distribution:

• Three story frames.
• Swipe link included. Image or carousel (up to five images - JPG or PNG).
• Highlighted for seven days. 
• Optional engagement sticker

 How much does it cost?

Members 

• $150

Non-members 

• $300

Bundle grid and stories are available.

Before booking, please check availability by calling 02 9410 0099 or email: [email protected]

Facebook sponsored post

Our public Facebook page reaches osteopaths, allied health professionals and stakeholders, along with the public.

How it works

You need to provide the following information five business days prior to distribution:

• The optimal length for a sponsored post is up to 300 words.
• Image size: 1200 x 630 px, aspect ratio, 1:91:1 (landscape).
• Image file format: JPG, PNG.
• Website link. This is where you would like to send readers for further information.

How much does it cost?

Members 

• $300

Non-members 

• $550

Bundle Facebook and Instagram cross post package available.

Before booking, please check availability by calling 02 9410 0099 or email: [email protected]

Facebook Members Forum

Our private Members' Forum is a highly active, discussion-driven space exclusively for Osteopathy Australia members giving you direct access to practising osteopaths.

How it works

You need to provide the following information five business days prior to distribution:

• One moderated sponsored post shared in the forum
• Members are encouraged to post themselves. Non-member posts will be published by Osteopathy Australia.
• One image and 200-300 words. 

How much does it cost?

Members 

• Free

Non-members 

• $350

Before booking, please check availability by calling 02 9410 0099 or email: [email protected]

Social media bundle package

Want to take advantage of all the association's social channels, then purchase this professional package. 

How it works

You need to provide the following information five business days prior to distribution:

• Instagram grid and stories post, along with one Facebook post and one Members' Forum sponsored post. 
• Image - JPG or PNG.
• Square image: 1080 x 1080 px.
• Stories: 1080 x 1920 px.
• 200 - 400 words. 

How much does it cost?

Members 

• $1,250

Non-members 

• $1,850

Before booking, please check availability by calling 02 9410 0099 or email: [email protected]

Purchase your Professional package here

Terms & Conditions

All content is subject to approval and advertising must comply with Ahpra guidelines and the National Law. Read more here.

Reporting & analytics

Post campaign analytics available on request and include:

• Reach
• Engagement rate
• Impressions
• Click through rate